Choose Your Own Adventure Travel Magazine
An interactive travel magazine which uses the adventure books technique of 'Choose your own adventure'.
The magazine is aimed at gen X' ers who are well acquainted with the books, having grown up in the 70s-80s. The technique also adds a bit of nostalgia to the magazine and plays into the idea of adventure.
In addition to editorial, I did all the art and creative direction for the magazine including the production of a double page speaad ad and a single page ad (see below).
Read the magazine here and hop around Canada by Choosing Your Own Adventure!
Double page spread ad for Air North (Yukon's Airline) featured in the Travel magazine.
Single page ad for Lost Craft - local Canadian brewery featured in the Travel magazine.