Simons - Launch and print ads
Simons has been a trusted name by French Canadians (specically Quebec) since 1840. Known for its high level of service and broad spectrum of high quality offerings, the brand is decidedly but also thoroughly Canadian. As much as it's stylish, it's also comfortable which is a valuable trait for Canadians.
This campaign stresses its unique regional (French Canadian), national and international appeal evidenced by its local, European and international collections. The idea also dips into notions of Canadian identity with the idea that Canadians enjoy a great reputation around the world. Whether you're being stylish at home in Canada or other parts of the world, you're always a Canadian at heart no matter where you are.